OUR STORY
At Whitecherry, our journey began on the evening of December 5, 2017, born from a moment of awakening.
In a capital city dominated by mute and generic billboards, Neda Moghaddam founded Whitecherry not merely as a business, but as a catalyst for a great transformation.
We looked through the dust of traditional advertising and saw a vision: a world where the audience is not just a “target,” but a respected “viewer” worthy of beauty, honesty, and dignity.
IT’S NOT ADVERTISING, IT’S BRANDING ALCHEMY.
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IT’S NOT ADVERTISING, IT’S BRANDING ALCHEMY.
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IT’S NOT ADVERTISING, IT’S BRANDING ALCHEMY.
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IT’S NOT ADVERTISING, IT’S BRANDING ALCHEMY.
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Since then, we have evolved from a vision into a structured powerhouse.
With the leadership of Farzin Lotfi as CEO, we transformed into a formal organization, bridging the gap between artistic vision and executive strategy to reshape the reality of branding.
OUR VALUES
We are driven by values
We believe Whitecherry is not just a company, but a “White Rite” in a dark space—a tool for transforming reality. We do not view humans as robots or tools; instead, we operate as a Team of Alchemists. We are a multidisciplinary collective of graphic designers, motion storytellers, photographers, and web experts who combine art with expertise to stamp beauty onto the world.
Our philosophy is simple: every brand deserves “visual magic” to reveal its truth. We are here to use our “white brush” to repaint the world, ensuring that we deliver not just profitability for your business, but a branding experience that is truly a wonder.
Neda Moghaddam
Founder
Farzin Lotfi
CEO
Morvarid Karimi
Coordinator
Shadi Oslob
Strategist
Parham Manian
Head of design
Avin Lotfi
Admin Manager
Niki Shoja
Creative director
Shadi Oslob
Strategist
Parham Manian
Head of design
Avin Lotfi
Admin Manager
Niki Shoja
Creative director
Shadi Oslob
Strategist
Parham Manian
Head of design
Avin Lotfi
Admin Manager
Niki Shoja
Creative director